First things first, I hate looooooong sales pages.


We all had enough of the enough of the overwhelming fluff. I mean who has the time to read all that?!


So here's what I've got on this page:
  1. What it is?
  2. Why I think you need it?
  3. How much is it and how to buy?


#1: What is Substack Quest?


THIS IS NOT ANOTHER RANDOM SUBSTACK COURSE.

I called it a QUEST for a reason.

You think and do, step by step.

No overwhelm.

Simple strategies.

Clear actions.

It's your entire Substack game plan. The exact same strategies I use:

  • for 15+ years in my 9-5 to grow millions of paid subscriptions (you won't find these from ANY other strategist on Substack, as most never stepped in a board room selling 7-figure deals to frowning CEOs)
  • to grow my own newsletter business. Took it from zero to $5k/month and growing. No external audience (email or social media following).
  • for my work with coaching clients

It's a set of actions following the RIGHT strategies, with the RIGHT actions, done in the RIGHT order (because most people start wrong (and so they fail)), adapted for ANY newsletter:

  • free newsletter
  • paid newsletter

And ANY type:

  • fiction
  • non-fiction

And ANY stage:

  • beginner
  • advanced
  • and anything in between


You don't need to be an expert or have tons of experience. You just need to be you. I've got all of the rest covered.

My only ask: you take this as a business. Not a hobby.

So what is it?

This QUEST has 7 STRATEGIC and ACTIONABLE domains, ordered in the RIGHT WAY you should approach your SUBSTACK.

Each one has a dedicated strategy section and an implementation workbook:

#1 Mindset of Achiever - The mindset which helped me build a 5-figure online business on the side in 11 months, and how to develop it.

#2 Positioning Strategy - It’s all about the niche, topic, audience, your content pillars and your unique angle - all the messy stuff most people can’t clearly define. When you nail that part down, everything becomes much easier.

#3 Product Strategy - Build your irresistible paid offer - research, define, price, validate, present, and launch your Substack. This also includes setting-up your Substack for a high conversion rate, and scheduling your ongoing process of analysis and optimization.

#4 Content Strategy - Define your content pillars, build your content funnel so you don’t burn yourself out trying to figure out what to offer next.

#5 Growth Strategy - Launch your Substack, strategies to grow your free subscribers on autopilot. Use of external sources for growth. Mistakes to avoid. Analyze data and optimize for acquisition, conversion and retention.

#6 Monetisation Strategy - Grow your paid subscribers, monetize your free subscribers, strategies to further monetize: cross-sell, and up-sell loyal buyers. Key KPIs to measure. Mistakes to avoid. Key strategies corporate companies use (and most writers don’t).

#7 Retention Strategy - How to optimize for retention from day one (because after one year it’s already too late). Key KPIs to measure. Mistakes to avoid. Key strategies corporate companies use (and most writers don’t).

#8 The Complete Substack Blueprint - here we bring everything together into one single strategy and implementation workbook for your newsletter.

See the entire curriculum below (most people won't show you this)


review for Substack Quest

What's Actually Included in the QUEST?

  Kick Off
Available in days
days after you enroll
  Mindset of Achiever
Available in days
days after you enroll
  Positioning Strategy
Available in days
days after you enroll
  Product Strategy
Available in days
days after you enroll
  Content Strategy
Available in days
days after you enroll
  Growth Strategy
Available in days
days after you enroll
  Monetisation Strategy
Available in days
days after you enroll
  Retention Strategy
Available in days
days after you enroll
  The Complete Substack Blueprint
Available in days
days after you enroll
  What's Next?
Available in days
days after you enroll

#2 Why I think you need it?


I'll be super short - 3 MAIN REASONS:

  1. Substack is not an easy platform. You have to build a business, not just write. Most people get this wrong and start building an audience without a clue how to monetize it. Only to realize they have built the wrong audience. One that doesn't buy. You don't want that. Trust me, I know what I'm doing here (I grew my newsletter to a $5k/month on the side of my 9-5 in less than an year). You won't find these strategies and implementation tactics anywhere else (most of them are from my 9-5). Lots of people adapt them to other businesses and they work.
  2. My Substack sells at 6.5% free-to-paid conversion rate, which I don't see many people achieve. Especially using Notes. I used an automation, which helps me sell while I sleep. It's all inside.
  3. While everyone else is taking a side on the "free or paid newsletter" debate, I'm taking the best of both worlds. I'm doing both in one. And I'll show you exactly how you will do it too.

After completing this Quest, you will:

  • Have clarity about your strategy and the tactics
  • Have the tools, workflows, and systems to implement them
  • Have gained the confidence that you know what you’re doing on Substack

And if you have implemented everything consistently, within 6-12 months, you should see tangible results:

  • Have at least 1000 monetizable subscribers
  • Have earned your first couple of hundred dollars
  • Have a growing conversion rate, approaching or (why not even) exceeding 5%.

review for Substack Quest

#3 How Much is it?


It's $399, but others would sell it for more than $2999 (and with less than half of what I'm giving you, because they will try to upsell you after you buy). No upsells, I've included everything (see below).

PLUS: I've got a $200 OFF in the next few days because it's my birthday month. Use code $200LIFETIMEQUEST on checkout, it expires soon....

PLUS: When you buy, you'll get a 75% OFF discount from a LIFETIME membership for my Unplugged Substack. If you take the VIP, you'll grant yourself a lifetime access to everything I build in the future - all of the other courses, my custom GPTs (they alone will cover your investment in 1-3 months), unique growth challenges and access to me.

And you can also pay in two installments x$199.50 (no extra charges).

review for Substack Quest
review for Substack Quest

And you can also pay in two installments x$199.50 (no extra charges).

Why trust me?

(I know, I promised, no fluff, but I have to have that in case you don't know me yet)

I won’t show all the you certificates and awards or list polished achievements that mean nothing to you (although I have them all).

I’m a data-driven result-oriented, and very direct person, so I’ll list only facts I can prove:

  • I’ve become a Substack Bestseller in 3 months after I started implementing my strategy consistently
  • I’ve reached a conversion rate of 6.5% and growing
  • I’ve built a five-figure online business in 11 months, on the side working just 2 hours/day
  • People who actively use my tools have their Notes go viral, gaining hundreds of new subscribers
  • Most committed paid and VIP members experience paid subscribers growth, some even in the first month after joining. Some grew to more than 20k and even 50k subscribers in months using my strategies.

My methods work, here’s a proof:





unplugged by yana g y Substack revenues

396 paid subscribers can't be wrong, here's what they say:



And you can also pay in two installments x$199.50 (no extra charges).

review for Substack Quest

And you can also pay in two installments x$199.50 (no extra charges).

In case you still have questions?


Skip the reading and simply ask me: [email protected]


or read...


How long will the full Quest take to complete?

I'm an honest and direct person. I won't tell you it will happen overnight. Or in a month.

If you're just starting on Substack, it will roughly take you about 6 months to gain enough confidence that you know what you’re doing on Substack.

But Substack is a long game. You might need to revisit it along the way on your Substack journey.

You might need to take this QUEST many times.

It’s all about doing the things. Test, evaluate, adapt. That’s how you find your best way to grow on Substack.

Who Is This Quest For?

Every writer who takes their writing as a business must have a newsletter and Substack is THE place to be right now, so I won’t go into convincing you this is right.

Take this Quest ONLY if you’re confident the above is true.

This Quest is for you, if you’re:

  • New to Substack, just starting a newsletter and don’t know where to begin. Fiction or non-fiction - this quest will help in both (you won’t find that anywhere else)
  • Already running a newsletter, and:
  • struggling to grow your free subscribers consistently
  • considering opening payments, and start monetizing with paid subscriptions
  • have payments enabled, but feel stuck growing your paid subscribers consistently
  • Already growing pretty well, but you still need to:
  • become a Substack bestseller, or
  • optimize your conversion rates

This is a beginner-friendly advanced program.

It's NOT for you if you're writing on Substack as a hobby.

Is this ONLY for SUBSTACK?

My favorite question. Actually no, you can take these strategies and adapt them for ANY business you want to start.

That's right - ANY BUSINESS, not just "writing" or "online" business.

It covers selling:

  • services
  • products
  • subscriptions

I designed it for Substack, but you can use it for pretty much ANY business, OR even selling digital products.

It's my 15+ years of knowledge and experience building and selling subscriptions to millions of retail customers. And to b2b clients (talking 7-fig. deals here).

How Did this Quest Come to Life?

Following the high demand in the Unplugged Community I started working on this project back in November.

I wanted it to be different. To not fall into the traps of courses, coaching programs, and other popular formats in the creator industry. So it took me a while.

But now it’s ready.

It’s the cornerstone of the Unplugged publication and the core of my entire online business. It’s a one-stop-shop for a newsletter business growth. 

Will the Quest be updated?

YES! Regularly!

And NOT ONLY!

I will add to the Quest new content regularly. It’s a kind of a living growth experience.

You’ll be informed about any new additions or updates.

When does the Quest start?

It’s an on-demand experience. Take it when you’re ready. All paid members have access to it - you can start it whenever you’re ready.

It’s a Quest, meaning it’s structured in a step-by-step basis. First domain comes in the following days, and you have about a week to contemplate on it and implement whatever changes are necessary from you to make.

Once completed, you’ll have access for as long as you keep your paid subscription. It is an on-demand Quest, you can take it at your own pace. 



Here's what one of my paid members shared with me:

review for Substack Quest